The "2025 Season Review, 2026 Expectations (Hotels)" panel, held at the Tourism Summit of the Istanbul Tourism Fair, will address the 2025 season and expectations for 2026 from the perspective of hotels.

The Tourism Summit, organized as part of the Istanbul Tourism Fair (ITF), will feature a session titled "2025 Season Review, 2026 Expectations (Hotels)."

On the second day of the fair, from 12:30 to 1:10 PM, this special session will address expectations for 2026. Participants will discuss a wide range of perspectives, from customer trends and booking trends to changes in the global tourism market and sustainability practices. Speakers for the session will be Tolga Kilit, Member of the Kilit Group Board of Directors; Zafer Alkaya, General Manager of Cornelia Diamond Golf & Resort Spa; Hakan Saatçioğlu, President of the Professional Hoteliers Association (POYD); Korhan Alşan, Tourism Coordinator of Ela Excellence Resort Belek; and Murat Alpman, Vice President of Sales and Marketing at Rixos Hotels.

Key topics to be discussed during the panel will include tourism performance in 2025, developments in Turkey's accommodation capacity, emerging dynamics in domestic and international markets, and emerging opportunities for 2026.

The Tourism Summit offers solutions to the challenges facing the sector and is crucial for exchanging ideas on changing guest expectations, digitalization, and new concepts in luxury tourism. The panel's focus will be on the anticipated increase in hotel investments for the 2026 season, innovative approaches to service quality, and the impact of global tourism activity.